SienaBack to SienaWe’re building Siena so one person can run a business with the confidence of a bigger team.
Starting with the money: clearer records, less admin, and time back for the work that matters.
Co-founder · Product & technology
Shakhzod brings AI and financial product experience to Siena. A co-founder at IMAN Holding, he previously developed machine learning and payment risk tools at LexisNexis Risk Solutions. He turns that experience into software for people running a business on their own.
Shakhzod on LinkedIn (opens in a new tab)
Co-founder · Research & growth
Sabina brings the customer into every product decision. She studied International Marketing at King’s College London and worked in brand insights at BAT. Her research with UK sole traders shapes what Siena builds, how it feels and who it serves.
Sabina on LinkedIn (opens in a new tab)Sabina has spoken with 50+ UK sole traders about money, tax and admin. Those conversations shape Siena: useful automation, clear working, and important decisions that stay with you.
Read Sabina’s research notes (opens in a new tab)“You can automate the work. You can’t automate the consequence.”
Our first product brings accounts, transactions and the working behind tax estimates into one clear view. We’re building toward a wider companion for bookkeeping, invoicing and financial questions.
Real screens from our app in development, using sample data.
Trying Siena, sharing an idea, or exploring a partnership? You’ll reach us directly.
contact@meetsiena.com